CGNTV.DSSNCE. is an up-and-coming fashion and lifestyle Brand, headed up by a young entrepreneur/ fashion student in London.
The focus is not just on the aesthetic, but also the meaning. The brand takes its name from the psychology term ‘Cognitive Dissonance’; the perception of contradictory information and the mental toll of it, and the clothing line will not only produce forward-thinking fashion but also highlight the issues in the world today and shed light on it.
I was asked to produce their brand – from Moodboard to final Brand assets, it was a joy working with Hallam and I can’t wait to see what he has in store for the world!